Aurora Group continues to focus on social services with actions, do its best to give back to the society, and be a good corporate citizen.
"Giving back to the society" has always been the corporate culture practiced by Aurora Group. It has long committed in various public welfare activities such as ancient cultural relic’s protection, material donations, education and culture, and pay attention to emergency relief, fulfilled social responsibilities, and be a good corporate citizen.
Antiquities protection
Aurora Group in order to protect cultural relics and inherited culture. Over the years, it has also returned the ancient cultural relics collection to the unit, so that the cultural relics can be preserved forever and more fans can appreciate it.
The Eighteen Arhat's sculptures to Shanxi Province in 1999.
The works of Koji polychrome pottery by Master Ye Wang to Ciji Temple (third grade ancient cultural heritage site in China) in 2003.
Three gilt bronze Bodhisattva to Donghe Temple in Taipei in 2009.
Donating a total of 154 Buddhist underground palace artifacts to Fo Guang Shan Buddha Memorial Hall in 2011.
Education culture
The complimentary AURORA Monthly Magazine has been established by AURORA Group in the hopes of sharing knowledge and culture through its circulation to promote the habit of reading. The magazine has been in publication for more than 40 years without a hitch. In addition, AURORA Group has been the sponsor of impoverished students with outstanding academic performance at "Class Pearl" established by Xin Hua Education Foundation to complete their senior high school education starting from 2009. In 2010, AURORA Group has worked together with the Taiwan Fund for Children and Families, and Youth CARE Foundation to jointly host the "Care & Love" event, which offered an opportunity for disadvantaged & orphaned children in Taiwan to visit the Shanghai World Expo. In addition, AURORA Group also actively sponsored the cross-strait youth cultural exchange camp and organized events such as "Hand in Hand at the Expo" (2010) and "A Dream for the Children" (2011) to facilitate cross-strait cultural exchange.
Emergency Relief
AURORA Group has always been at the forefront to deliver relief and aid whenever an unexpected disaster struck (such as the September 21 earthquake in 2000; the May 12 earthquake in 2008 and Typhoon Morakot in 2009). AURORA Group makes it a point to commit as a charitable organization and help rebuild homes devastated by disasters.