Corporate Philosophy

Customer Satisfaction

• Aurora is an enterprise in pursuit of “Customer Satisfaction”
• Sincerity and Passion - Earn Customer Trust
• Stand Behind Our Products and Services - No Compromise
• Quality Focused - Refined Service
• Create Value Propositions - Achieve Customer Satisfaction

Associate Contentment

• Aurora is an enterprise in pursuit of “Associate Contentment”
• Altruism - Establish Robust Systems
• Joyful and Fun - Inspire Learning and Growth
• Nurture Talents - Fulfill Associates’ Dreams

Giving Back to Society

• Aurora is an enterprise persists in “Giving Back to Society”
• Honest Governance - Increase Corporate Governance Capacity
• Corporate Culture - Contribute Positive Value to Society
• Cultural Charity - Promote and Cultivate Humanities
• Encourage Acts of Doing Good - Establish Philanthropic Programs

Pursuing Sustainable Business

• Aurora is an enterprise persists in “Pursuing Sustainable Business”
• Full Associate Participation - Foster Self-Motivated Management
• Pragmatism and Innovations - Optimize Business Platforms
• Building Brand Value and Maintaining Goodwill
• Reformation and Creativity - Realization of the Future
• Aurora Family - Pursuing Sustainable Business